What happens to a community review site when members of the community use it as a weapon against people they don't approve of? Sites like Yelp and Citysearch are finding out, as users target businesses that supported California's Proposition 8 (the state's recently-enacted gay marriage ban). The results so far are not pretty. They illustrate some of the weaknesses of online reviews, and the complexities of managing a community site.
It's a learning opportunity for any company that relies on online reviews or runs a website that allows user comments. I wrote about it over on the Rubicon site (link).
Sabtu, 13 Desember 2008
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Proposition 8 and community review sites: Everyone loses
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Desember 13, 2008
Proposition 8 and community review sites: Everyone loses - welcome friends, how are you today? ... hopefully healthy ... starting today blog King Gadget will discuss trus information about the latest gadgets and old ones, ok now we will discuss first Proposition 8 and community review sites: Everyone loses this information we collect from various reliable sources so that you will get complete and correct information, please read.
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